Over the last ten years, our global interaction with financiers and corporates on the one side and farmers, 'green entrepreneurs' and academics on the other, we often heard the term 'paradigm shift'; A request to change the thinking or practices in the cleantech investment space, but "It is not that simple"! Essentially rooted in agriculture, the financing of q biobased energy or bio-renewable chemicals project need a different and more comprehensive approach (understanding) that is inclusive of all elements along the value chain: biomass harvesting, supply and storage - conversion - product marketing & sale.